Application: Developing a Health Advocacy Campaign

To be an effective advocate and to develop a successful health advocacy campaign, you must have a clear idea of the goals of your campaign program and be able to communicate those goals to others. In addition, it is the nature of nurses to want to help, but it is important to make sure that the vision you develop is manageable in size and scope. By researching what others have done, you will better appreciate what can realistically be accomplished. It is also wise to determine if others have similar goals and to work with these people to form strategic partnerships. If you begin your planning with a strong idea of your resources, assets, and capabilities, you will be much more likely to succeed and truly make a difference with those you hope to help.

Over the next 3 weeks, you will develop a 9- to 12-page paper that outlines a health advocacy campaign designed to promote policies to improve the health of a population of your choice. This week, you will establish the framework for your campaign by identifying a population health concern of interest to you. You will then provide an overview of how you would approach advocating for this issue. In Week 9, you will consider legal and regulatory factors that have an impact on the issue and finally, in Week 10, you will identify ethical concerns that you could face as an advocate. Specific details for each aspect of this paper are provided each week. The Final Paper will be due in Week 10. This paper will serve as the Portfolio Application for the course.

Before you begin, review the complete Assignment.

This week, begin developing your health advocacy campaign by focusing on the following:

Week 10 Application

To prepare for this final portion of your paper:

· Review provisions 7, 8, and 9 of the ANA Code of Ethics in relation to advocacy for population health.

· Reflect on the ethical considerations you may need to take into account in your advocacy campaign.

· Research the ethical considerations and lobbying laws relevant to the location where your advocacy campaign will occur.

· Consider potential ethical dilemmas you might face in your campaign.

To complete: Revise and combine parts one and two of you previous papers and add the following:

· Explain any ethical dilemmas that could arise during your advocacy campaign, and how you would resolve them.

· Describe the ethics and lobbying laws that are applicable to your advocacy campaign.

· Evaluate the special ethical challenges that are unique to the population you are addressing.

· Provide a cohesive summary for your paper.

Reminder: You will submit one cogent paper that combines the previous applications (Parts One and Two) plus the new material.

Your paper should be about 10 pages of content (APA format), not incl





When someone has a body mass index (BMI) of 30 or higher, they are considered to be obese (Centers for Disease Control and Prevention, 2016). The Centers for Disease Control and Prevention (CDC) (2011), reported that Latinos are a minority group with the second highest obesity prevalence in adults. From the United States Census Bureau (2015), Hispanics represented 17.6% of the United States population. In 2003 to 2006, 30% of Mexican American women were more likely to be obese than non-Hispanic white women (National Hispanic Caucus of State Legislators, 2010).

In 2003, Surgeon Richard Carmona described the nation’s obesity epidemic as a national crisis (National Hispanic Caucus of State Legislators, 2010). In 2009, two in every three adults and one in every three children was obese (National Hispanic Caucus of State Legislators, 2010). This was worse for Latino communities who reported staggering proportions of obesity across the states (National Hispanic Caucus of State Legislators, 2010).

The CDC (2011) reported the top ten killer diseases in the Latino community where most of them are obesity related diseases. From the reports, at least half of the deaths contributing factors in the Latino community are obesity related. Some of the morbidities associated with obesity include coronary heart disease, stroke, hypertension and certain types of cancer. These are in conjunction with other secondary medical conditions like gallbladder disorders, sleep apnea, and respiratory problems. In addition to chronic diseases associated with being overweight, mood instability, low self-esteem and depression affect obese individuals.

The National Hispanic Caucus of State Legislators (2010) has also documented from various research findings that the issue of obesity is affecting the economy of the country as a whole. With obesity comes discrimination, lack of employment or less productivity at workplaces. This means that the economy as a whole is affected by the drop in income generated per year by these individuals as compared to non-obese individuals. From the National Bureau of Economic Research, 17% of national medical costs are attributed to obesity in the year 2010 (National Hispanic Caucus of State Legislators, 2010). This has been on the rise over the years. The statistics also indicate that over 80% of obese people spent a lot of money on medication (National Hispanic Caucus of State Legislators, 2010).

Measures Taken

The first approach taken was to conduct bariatric surgeries such as gastric bypass procedures to the obese patients to reduce the body absorption of calories and their overall food intake. This measure enabled the obese individuals to reduce the body mass faster and reduce the obesity and overweight related health conditions


As mentioned in the first part of the developing an advocacy campaign paper, obesity is one of the greatest health care concerns among Hispanic Americans (Centers for Disease Control and Prevention (CDC), 2011). Measures to change the obesity incident numbers among Hispanic Americans, includes the implementation of good eating and exercise habits, since a young age. The purpose of this paper is to ….

Proposed Policy

The policy described in this paper is in line with the Let’s Move campaign, so it will be a reinforcement to the existing Let’s Move campaign, which was introduced on February 2010 by the First Lady Michelle Obama, with the objective to raise a healthier generation of kids in the United States (Let’s Move, 2016). The Let’s Move campaign has five main items (Let’s Move, 2016): create a healthy start for children; empower parents and caregivers; provide healthy food in schools; improve access to health and affordable foods; and increase physical activity.

My proposed policy entails three objectives, which are: education for parents on the best way to take care of their families from what they feed their children to how they influence their eating behaviors; advocate for more physical exercise for children throughout their childhood; and to change unhealthy cooking and feeding habits by parents and caregivers. The proposed policy is aimed at reducing obesity in children, within the Hispanic Americans population. The policy will involve all individuals engaged in the upbringing of children. These include parents, family members, maids, and teachers. The proposed policy will entail teaching them healthy cooking and feeding habits. It will also advocate for more physical exercises for children to enable them to keep fit.

The first law that would impact my advocacy efforts is the school nutrition legislation. This legislative approach helps to increase access to healthy, nutritious and cheaper food in schools by school children (United States Department of Agriculture, 2015). This policy was aimed at improving national nutritional standards of children in the country. This policy was in accordance with the Federal Health, Hunger-Free Kids Act of 2010 (United States Department of Agriculture, 2015). This policy permits national school breakfast and lunch to increase reimbursement per meal by six cents and allowed the Secretary of Agriculture to improve the nutritional standards in the school (United States Department of Agriculture, 2015). 

The best way to influence legislators on the obesity initiative is speaking about the issue. Once it is decided, the initiative should be implemented into law. Some of the ways of influencing legislators are individual meetings, where an advocate presents facts and analysis of the propose legislation to a group of parliamentarians; telephone calling and letter writing; and three legs of lobbying.